Meet The Team
Meet Bri Madren
Hi, I’m Bri—founder of Madren Financial, personal CFO, wife, and mom of four energetic kids who keep me on my toes (and my calendar full).
A Few Fun Facts
My Superpower: I’m an Enneagram 3—driven, focused, and always working toward big goals!
The key to my heart? Food or coffee—bonus points if it’s both.
I’m a proud Lafayette townie and feel incredibly blessed to run my business in the very community that raised me.
Nothing recharges me like an hour lounging in the hammock.
When I get the rare chance to enjoy a hobby, I spend it playing volleyball
Outside the office, you’ll usually find me at the soccer field watching my kids play (and getting distracted by their handsome coach)
My path into financial planning started with a degree in Financial Counseling and Planning from Purdue. Boiler up! After seven years at Edward Jones and earning my CFP® designation, I wanted to serve clients holistically on a deeper, more personal level. So my husband and I launched Madren Financial—to build a firm that puts faith, family, and purpose at the center of every decision.
But my story starts earlier than that. I was raised by a strong single mom who put two kids through private school on her own. I started working at 15 to support myself and learned firsthand what it meant to stretch every dollar. I grew up with a scarcity mindset—but I’ve made it my mission to break that cycle. Today, I help others shift into an abundance mindset so they can live with confidence, generosity, and impact.
Outside of work, I’m passionate about connection and community. I co-founded the Ladies Lunch Network, a local group for women on a mission to empower and support each other personally and professionally. I also started the Greater Lafayette Rotary Club in 2020 to fill my cup, while spending time with a group of like-minded individuals, focused on impacting their local community.
I believe money should be a tool—not a stressor—and I’m passionate about helping people use it to build lives they truly love. I’m here to bring clarity, confidence, and even a little fun to your financial journey. Let’s simplify the financial stuff so you can focus on what matters most.
Get To Know
Elizabeth Whitlock
After graduating with a degree in Financial Counseling and Planning in May 2024, Elizabeth quickly became a valued member of Bri’s team. With aspirations of becoming a financial advisor, she is diligently working towards her certification while fulfilling her role as a paraplanner at Madren Financial. Elizabeth is passionate about fostering strong client relationships and is the primary point of contact for any inquiries or concerns. Outside of her professional pursuits, she loves spending time with family and friends, staying active, and enjoying the company of her three pets.
Get To Know
Miles Madren
After teaching business and technology for 6 years, Miles put his skills to work with Bri, by focusing on the entrepreneurial side of the business so Bri could focus solely on excelling with her clients. His primary role is marketing and operations, but he really just covers all the odds and ends needed to keep the office efficient and effective. Miles is also a licensed, bonded and insured Indiana Notary. He is happy to provide this service at no charge to any clients of Madren Financial. Outside of work he enjoys coaching soccer, mountain biking, serving at church, and anything outdoors.
Family means everything to me. My clients are family. I go to work everyday knowing my work is changing the lives of those I love. Giving them freedom from fear, and being their guide and advocate is what I am all about. I provide the energy to spark your financial goals into a reality as your personal financial advisor. After serving clients at Edward Jones for many years, I knew it was time for me to make the change for my clients best interest when I could no longer validate charging more and not being able to offer some of the products I knew my friends and family needed from me. My commitment to my clients, and to do what is best for them drove us to open Madren Financial in 2023 to provide full service financial wellness, with integrity and a wholistic financial approach at our core. Join us and feel what true financial freedom feels like!
We help people unlock their full potential by leveraging money to reach their goals.
- Faith & Family First
- Energy - We Out Work & Out Love
- Growth Mindset
